Ecommerce Shopping Cart Website Features

Search Engine Optimization

  • Recognized as #1 SEO-optimized solution
  • Optimized by #1 SEO Expert
  • Redirect non WWW to WWW
  • Redirect WWW to non WWW
  • Optimized by company founders (SEO experts)
  • HTML easily parsed by search spiders
  • Edit robots.txt file in control panel
  • Free access to SEO training blog + videos
  • Correct use of robots.txt file
  • PageRank not passed to irrelevant pages
  • Setup your own 301 redirect links
  • Per-page optimization (title, META, etc)
  • Set default page title and META details
  • Set page title and META details per product
  • Set page title and META details per page
  • Set page title and META details per news post
  • Set page title and META details per category
  • Automatically generated HTML sitemap
  • XML sitemap for Google Webmaster Tools
  • Proper use of H1…H6 tags
  • SEO friendly product links
  • SEO friendly category links
  • SEO friendly brand links
  • SEO friendly search links
  • SEO friendly page links
  • SEO friendly news links
  • Toggle SEO friendly links
  • W3C valid website
  • Custom product image alt text

Orders & Checkout

  • InstantAddTM suggestive cart popupNew!
  • Single page checkout
  • Accept pre orders
  • Archive orders instead of deletingNew!
  • Minimum and maximum order quantities
  • Shipping quote estimates
  • Guest checkout option
  • Refunds and store credits
  • Custom checkout form fields
  • Delivery/event dates
  • Shipping tracking numbers
  • Email order confirmation
  • Agree to terms before ordering
  • Add multiple items to cart
  • Create order shipments
  • Order messaging system
  • One click re-order
  • Take your store down for maintenance
  • Set a custom starting order number
  • Send order tracking link to customer automatically via email

Products & Merchandising

  • Sell physical & digital products
  • Sell products with options (size, color, etc)
  • Minimum and maximum order quantities
  • Custom fields (i.e. text to print on a t-shirt)
  • Bulk discount quantity pricing
  • Gift wrapping options
  • “Catalog only” mode
  • “Call for pricing” option
  • Create unlimited sub categories
  • Import products, images, variations, etc
  • Bulk export/re-import thousands of items
  • Export products for bulk update in Excel
  • Create and assign brands/manufacturers
  • Add products to unlimited categories
  • Per-product SKUs or custom codes
  • Per-option SKUs or custom codes
  • Fully WYSIWYG editor for description
  • Embed videos in product description
  • Per-product YouTube video gallery
  • Edit product description HTML directly
  • Cut/copy/paste support in WYSIWYG editor
  • Per-product gift wrapping
  • Live shipping quotes
  • Product reviews & comments
  • IntenseDebate comment/reviews integration
  • Disqus comment/reviews integration
  • Specify cost price and see profit reports
  • Enter retail price to show RRP
  • Enter sale price for sale events
  • Choose if a product is taxable or not
  • Disable purchasing on a per-product basis
  • Specify product weight for live shipping quotes
  • Enable free shipping on a per-product basis

Variations & Product Options

  • Sell products such as apparel & computers
  • Setup unlimited options per product
  • Options don’t count towards product limit
  • Create a variation or set of product options
  • Assign the variation to multiple products
  • Add, subtract or set fixed price for each option
  • Add, subtract or set fixed weight for each option
  • Set a unique SKU for each product option
  • Set a unique image for each product option
  • Set stock on hand for each product option
  • Set low stock level for each option
  • Change the display order of product options
  • Add options without affecting existing products
  • Remove options without affecting products
  • Optionally track inventory per option
  • Filter options for quick updating
  • Bulk update option values per product
  • Paging when editing product options
  • Disable purchasing of specific options
  • Force options to be selected when buying
  • Re-order function preserves product options
  • Options displayed with order and on invoice

Inventory & Stock Control

  • Per-product inventory levels
  • Per-option inventory levels
  • Inventory tracking can be disabled per product
  • Set low stock level warning for each product
  • Track inventory at a product or option level
  • Set current stock level per product option
  • Set low stock level per product option
  • Automatic inventory control
  • Low stock reminder indicators on dashboard
  • Detailed inventory report for all products
  • Disable purchasing when no stock
  • Bulk update inventory levels

Configurable Fields

  • Great for collecting additional product info
  • Such as text to print on a t-shirt
  • Such as picture to print on a mug
  • Text, file and checkbox field types
  • Dropdown field types
  • Fields display on product page
  • Fields display on invoice
  • Limit file formats that can be uploaded
  • Fields shown along with order for processing
  • Create an unlimited number of fields
  • Optionally make some/all fields required

Delivery/Event Dates

  • Sell tickets to events, concerts, etc
  • Sell flowers and other items with delivery dates
  • Limit date range for selection per product
  • Customize the name displayed for the date field
  • Filter orders by delivery/event date
  • Export orders by delivery/event date
  • Set number of tickets available for purchase
  • Delivery confirmation of purchase via email
  • Choosing a date can be required or optional
  • Date selected shown along with order details
  • Date selected shown on invoice

Tax Rates & Settings

  • The most flexible tax system period
  • Full support for geographic tax zones
  • Multiple, stackable product classes
  • State-based tax zones
  • Country-based tax zones
  • Unlimited tax rates & zones
  • Prices inc/ex tax
  • Flat tax option
  • Tax rate display in store
  • Tax shown on invoices, etc
  • Flexible tax rules and flow
  • Sales tax report by date
  • Sell locally, nationally or internationally

In-Store Merchandising

  • Full product catalog
  • Online checkout system
  • “Call for pricing” option
  • One click add to cart
  • Optimized usability
  • Product comparisons
  • Order status updates
  • Live order tracking
  • Email/print invoices
  • Customer address book
  • Private wish lists
  • Public wish lists
  • Order messaging system
  • Related products
  • Suggestive cart
  • “You may also like”…

Business Intelligence Reports

  • 25+ performance reports
  • Daily conversion rate
  • Top 20 customers
  • Best selling products
  • Customer locations (Google maps)
  • Orders by item sold
  • Sales tax report by date
  • Orders by revenue
  • Popular products
  • Inventory report
  • Customers by date
  • Revenue per customer
  • Search keywords with results
  • Search keywords without results
  • Best performing keywords
  • Worst performing keywords
  • Search term corrections

In-Store Search

  • Search suggest
  • “Did you mean?” suggestions
  • Related searches list
  • Advanced search options
  • Fiter by price
  • Filter by availability
  • Filter by free shipping
  • Search tips and advice
  • Shop by brand
  • Shop by price
  • Saved searches and views

Import/Export Options

  • Bulk export/re-import thousands of items at once
  • Review all imported products immediately after reviewNew!
  • Import existing products easily
  • Extremely flexible import system
  • Export products to CSV/XML
  • Two-way sync with Intuit Quickbooks
  • Export to MYOB, Peachtree
  • Two-way sync with StoneEdge
  • Export in custom formats

Hosting & Security

  • Enterprise-grade network architecture
  • Over 1,000 GBPS of connectivity
  • SAS type II certified data center
  • Geographically diverse points of presence
  • Three distinct and redundant networks
  • Hacker deterrent security provisioning
  • Biometric security system with badge access
  • Digital security video surveillance
  • Multiple public peers

Images & Photos

  • Upload an unlimited number of photos
  • Add photos from your computer or a website
  • Automatically generated photo galleries
  • Photo thumbnails on product pages
  • SuperZoom TM instant photo zooming
  • Thumbnail photos created automatically
  • Upload dozens of images at once
  • Photo manager to organize photos
  • Open large images in a popup/lightbox window
  • Per-image alt text and description for SEO
  • Share photos between products
  • Dozens of customizable photo display settings

Mobile Commerce

  • Browse & buy on all popular mobile devices
  • iPad-Native Shopping Experience
  • iPhone Optimized Mobile Experience
  • Android Optimized Mobile Experience
  • Palm Pre Optimized Mobile Experience
  • Blackberry Optimized Mobile Experience
  • Enable/disable mobile commerce per device
  • Complete HTML/CSS design customization

Multi-Currency Support

  • Complete multi-currency support
  • Live, automatically updated exchange rates
  • Automatic visitor currency detection
  • Custom exchange rates if required
  • Set a currency as the default currency
  • Set per-currency symbol, decimal places, etc

Shopping Comparison Engines

  • Direct point-and-click integration to 7 shopping comparison sites
  • Product export to Beso
  • Product export to BizRate
  • Product export to MySimon
  • Product export to NexTag
  • Product export to PriceGrabber
  • Product export to Shopping.com
  • Product export to Shopzilla

Email Marketing

  • Advanced integration with email newsletter software
  • Add newsletter subscribers to multiple newsletter lists based on rules
  • Remove newsletter subscribers from multiple newsletter based on rules
  • Add customers to multiple newsletter lists based on rules
  • Remove customers from multiple newsletter lists based on rules
  • Sync extensive customer data to newsletter custom fields
  • Export filtered customer lists directly to newsletter

Social Media Marketing

  • Sell on Facebook
  • Facebook “Like” buttons on product pages
  • Facebook OpenGraph META support
  • IntenseDebate comment/reviews integration and sharing on Facebook/Twitter
  • Disqus comment/reviews integration and sharing on Facebook/Twitter
  • Share products on 20+ social media sites via AddThis button

Sell on eBay

  • Manage everything from one interface
  • Push some/all products to eBay in 5 clicks
  • Create reusable eBay listing templates
  • Setup per-product auction or BIN listings
  • Custom shipping and taxes for eBay listings
  • Custom price variances for eBay listings
  • View live listings from one interface
  • Automatic order creation in one interface when auction is won or BIN is purchased
  • Fulfill eBay orders directly from one interface
  • Filter orders to quickly find eBay orders
  • eBay auctions & BINs tied into store inventory
  • Automatic inventory reduction for orders
  • No limit on number of eBay listings
  • Per-staff permission for adding/editing listings

Marketing & Promotions

  • Free shipping coupon codeNew!
  • Limit coupon usage by location and/or shipping methodNew!
  • Limit coupon usage by individual customerNew!
  • Show free shipping eligibility throughout your storeNew!
  • Sell/auction products on eBay
  • Trackable coupon codes
  • Integration to 7 shopping comparison sites
  • Advanced integration
  • Coupon expiry date
  • Coupon limited uses
  • Google Analytics integration
  • Bulk discounts per product
  • Gift certificates
  • Edit gift certificates in WYSIWYG editorNew!
  • Online certificate use
  • Promotional banners
  • Discount rules system
  • Buy one get one free, etc
  • Free shipping over $x
  • $x on orders over $y
  • “Customers who viewed this product also viewed” panel
  • Newsletter subscriptions
  • Google Website Optimizer integration
  • Export to Google Base
  • Export products to CSV
  • Affiliate tracking system
  • RSS feeds
  • Google AdWords export
  • Yahoo Search Marketing export
  • Popular products list
  • New products list
  • Top sellers list
  • Quick search popup box
  • “Did you mean?” spelling
  • Integrates with any live chat software
  • LivePerson Express 30 day trial

Google Website Optimizer

  • Improve conversion rates without guessing
  • Six storewide GWO tests to run:
    1. Single or multi page checkout
    2. Add to cart button image
    3. Home page promo banner
    4. Newsletter signup box
    5. Checkout button image
    6. Product page tabs on/off
  • Test on-page, per-product changes:
    1. Product name
    2. Product description
    3. Product image
  • Test on-page, per-category changes:
    1. Category name
    2. Category description
    3. Category image
  • Test on-page, per-web page changes:
    1. Page name
    2. Page description
  • Run multiple test at once
  • Change aggression level of winner
  • View reports in Google Website Optimizer
  • Disable tests from store’s control panel
  • Disable tests from Google Website Optimizer
  • Set winning variation after test completes
  • More GWO tests than all competitors

Payments & Shipping

  • Accept credit cards online
  • Support for 50+ gateways
  • PayPal, Google Checkout, etc
  • Support for secure checkout
  • UPS, USPS, FedEx address label printing via shipworks integration
  • Support for “offline” payments
  • COD, pay in store, cheque, etc
  • Take orders over the phone
  • Sell in multiple currencies
  • Real time conversion rate updates
  • Auto-detect location for currency
  • Real time shipping quotes
  • UPS, USPS, FedEx, Aus Post, etc
  • Define your own shipping rates
  • Limit shipping methods by country
  • Limit shipping methods by state
  • Limit shipping methods by zipcode
  • Various free shipping options
  • Add handling cost to orders

Content Management System

  • Full CMS functionality
  • 100% browser based
  • Publish web pages
  • Display returns policies, etc
  • Easy-to-use WYSIWYG editor
  • Page dropdown/pop out menus
  • SEO-friendly pages
  • Restrict to customer groups
  • Publish content from RSS
  • Contact forms on pages
  • Responses sent via email
  • Display page as home page
  • Re-assign products to another category when deleting categories
  • Recent news items
  • Treeview category management
  • Drag & drop category assignment
  • Banners and promotions

Customers & Groups

  • Flexible customer groups
  • Wholesale/retail pricing
  • Per-group pricing
  • Per-group discounts
  • Set a default group for new customers
  • Move customers between groups
  • Category level discounts
  • Product level discounts
  • Storewide group discounts
  • Fallback discount level
  • Move customers between groups
  • Filter customers by group
  • Export customers by group
  • Create unlimited customer groups
  • Enter new customer details one-by-one
  • Import customers from CSV file

Returns System (RMA)

  • Complete returns system
  • Offer refund, swap or store credit
  • Customizable return reasons
  • Customizable return actions
  • Can return specific items from an order
  • Status updates sent to customer via email
  • Returns requested from “My Account” page
  • Limit staff access to view/process returns
  • Disable returns if required
  • Receive email notification for new returns
  • Complete audit log of all return requests

Miscellaneous

  • Add/edit your own DNS records
  • Choose orders per page in admin
  • Choose products per page in admin
  • Choose customers per page in admin
  • Minimum password strength indicator
  • Automatic admin logout after 15 minutes
  • Admin passwords hashed and salted
  • Customize product breadcrumb display