SEO is an acronym for "search engine optimization." Deciding to hire an SEO firm is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.Many SEOs and other agencies and consultants provide useful services for website owners, including: Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographies. Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as "Ads" or "Sponsored") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. If you're thinking about hiring an SEO firm, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO rep can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO services firm can also help improve an existing site. Some useful questions to ask an SEO include: Can you show me examples of your previous work and share some success stories? Do you follow the Google Webmaster Guidelines? Do you offer any online marketing services or advice to complement your organic search business? What kind of results do you expect to see, and in what timeframe? How do you measure your success? What's your experience in my industry? What's your experience in my country/city? What's your experience developing international sites? What are your most important SEO techniques? How long have you been in business? How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them? While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider: One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content. Be wary of SEO firms and web consultants or agencies that send you email out of the blue. No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever. Be careful if a company is secretive or won't clearly explain what they intend to do. Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site. You should never have to link to an SEO. Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive. Choose wisely. While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. We've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful. Be sure to understand where the money goes. While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising. What are the most common abuses a website owner is likely to encounter? What are some other things to look out for? There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away: owns shadow domains puts links to their other clients on doorway pages offers to sell keywords in the address bar doesn't distinguish between actual search results and ads that appear on search results pages guarantees ranking, but only on obscure, long keyword phrases you would get anyway operates with multiple aliases or falsified WHOIS info gets traffic from "fake" search engines, spyware, or scumware has had domains removed from Google's index or is not itself listed in Google

At the core of Kubalek Internet Solutions is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in profound ways. Win-Win : or no deal Integrity : do the right thing Customers : always come first Commitment : in all things Communication : seek first to understand Creativity : ideas before results Teamwork : together everyone achieves more Trust : starts with honesty Success : results through people

Scrum is an Agile framework for completing complex projects. Scrum originally was formalized for software development projects, but it works well for any complex, innovative scope of work. Scrum is the leading agile development methodology, used by Fortune 500 companies around the world. The Scrum Alliance exists to transform the way we tackle complex projects, bringing the Scrum framework and agile principles beyond software development to the broader world of work. Scrum is used at Kubalek Internet Solutions. Kimberly Kubalek is a Certified Scrum Specialist and a Certified Scrum Product Owner.

Page 2 – Kubalek Media & Marketing

The best creative tools to use

The best creative tools to use

By admin|2020-04-01T01:25:02+00:00May 29th, 2016|Creative|

The best creative tools to use! Avada News • June 2, 2016 ALorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, [...]

Forming client relationships

Forming client relationships

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Forming client relationships Avada News • June 2, 2016 ALorem ipsum dolor sit amet, consectetur adipiscing elit. In et scelerisque sem. Nunc molestie neque augue, at gravida mi [...]

Steps to a Google-friendly site

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By admin|2016-01-17T20:31:19+00:00December 30th, 2015|SEO|

You have a great website, now – will Google like it? Here are some tips for creating a Google-friendly site. […]

Real Estate Marketing

Real Estate Marketing

By admin|2016-01-17T20:42:04+00:00December 20th, 2015|Real Estate|

The National Association of Realtors (NAR) tells us that 90% of home buyers use the internet to source information on properties. […]

Do you need SEO?

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By admin|2016-01-17T20:29:19+00:00November 30th, 2015|Just Launched!, SEO|

SEO is an acronym for “search engine optimization.” Deciding to hire an SEO firm is a big decision that can potentially improve […]

Core Values

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By admin|2016-01-17T20:37:54+00:00November 28th, 2015|Blog|

At the core of Kubalek Internet Solutions is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in profound ways. […]

What is Scrum?

What is Scrum?

By admin|2016-01-17T20:36:06+00:00February 17th, 2015|Just Launched!|

Scrum is an Agile framework for completing complex projects. Scrum originally was formalized for software development projects, but it works well for any complex, innovative scope of work. Scrum is the leading agile development methodology, used [...]

Just say NO to Bluehost

Just say NO to Bluehost

By admin|2016-01-17T20:36:41+00:00February 17th, 2015|Web Hosting|

Bluehost is terrible. Their service, performance, and uptime have tanked and they are so bad that WPMU just awarded […]

Transitions In UX Design

Transitions In UX Design

By admin|2013-10-04T18:00:47+00:00October 4th, 2013|Design|

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.

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